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No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World, by Matt Zagula, Dan S. Kennedy
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“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash Ahead
Trust Between Consumers and Businesses is Gone
Here's How to Fix It
Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today.
They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.
Covers
• 8 ways to demonstrate trustworthiness to prospective clients
• The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations
• How to avoid dumb mistakes that scream “salesman” to prospects
• Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?
• How to keep products, services and prospects away from the avalanche of competitive and confusing information online
• The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake
- Sales Rank: #325404 in Books
- Brand: Brand: Entrepreneur Press
- Published on: 2012-08-07
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 6.20" l, .85 pounds
- Binding: Paperback
- 240 pages
- Used Book in Good Condition
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Most helpful customer reviews
22 of 24 people found the following review helpful.
Dan Kennedy's best work yet
By J. Jones
I receive this book on Thursday, started reading on Friday and finished it Sunday afternoon; I couldn't put it down. I've read most of Dan's books and think this is one of, if not THE best one he's done. Matt Zagula's real world examples and strategies help tremendously. I have six pages of Action Item notes. I got more out of this book than I did the $10,000 Trust Based Marketing Workshop of Dan & Matt's I attended, and that was very good. This book is GREAT!
I HIGHLY recommend this book to anyone where increased trust will help you grow your businesses successfully (that's EVERYONE).
19 of 22 people found the following review helpful.
Trust for Dan Kennedy and Matt Zagula? Zero.
By Vibey
Let's be clear: this is not a book about trust-based marketing. It is influence marketing to create a semblance of trust via techniques anyone learns in Social Psychology 101. A temporary trance you snap out of; certainly not the kind of trust that means clients are with you for the long haul. And why would Kennedy and Zagula want them to be? They are totally contemptuous of them. Furthermore, this is a badly written book with no substance, just like the "sales letters put into book format" these guys tell us we should be writing.
What's interesting here are all the positive reviews on Amazon. Anyone with half a brain who read this book would have realised that most, if not all, of the glowing reviews here have been solicited or bought. And if you argue with me on this, you would actually be arguing with the principles of the book, because that is EXACTLY the kind of thing that Kennedy and Zagula tell us to do. Can't have it both ways, guys.
So. Trust for Dan Kennedy and Matt Zagula? Zero.
Anyone serious about this (and you should be serious because this kind of influence marketing is going the way of the dinosaurs) should be reading and listening to Glenn Urban, the Edelman report, Stephen Covey, and people of similar stature. If you're not serious, buy the book, follow the advice, make a little money, and enjoy it - while it lasts.
10 of 10 people found the following review helpful.
Not bad
By Michael C. Podlesny
Great detail of stats for direct mail, but the book lacks elsewhere. Did not walk away feeling like I learned much about building trust relationships with customers.
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